What is Stigma?
Stigma is defined as a set of negative beliefs that a group or society holds about a group of people or people who demonstrate a particular behavior. Stigma is a major cause of discrimination and exclusion and it contributes to the abuse of human rights. When a person experiences stigma they are seen as less than because of their real or perceived health status. Stigma is rarely based on facts but rather on assumptions, preconceptions, and generalizations; therefore, its negative impact can be prevented or lessened through education.
Stigma can result in prejudice, avoidance, rejection, and discrimination against people who have a socially undesirable trait or engage in culturally marginalized behaviors, such as drug use (Link, 2001).
References: World Health Organization and Link (2001)
Language Matters
“…words can be powerful when used to inform, clarify, encourage, support, enlighten, and unify. On the other hand, stigmatizing words often discourage, isolate, misinform, shame, and embarrass…”
Excerpt from “Substance Use Disorders: A Guide to the Use of Language” published by CSAT and SAMHSA
Language and Stigma – examples
Learn More about Stigma
Substance Use Disorder Stigma Mental Health Stigma
Resources
Stigma, Drugs, and Policy: How Language Drives Change
Webinar Description: Language matters when it comes to treating substance use disorders (SUD). Stigma has been proven to have a negative impact on health outcomes, not only leading many individuals with SUD to not seek treatment, but also influencing how health professionals treat their patients. Using non-stigmatizing, person-centered, and recovery-oriented language can help providers facilitate engagement in treatment for individuals with SUD. This webinar will explore the ever-evolving landscape of language around SUD and discuss strategies for healthcare providers and allied health professionals to address stigma within your practice.
PCSS Education and Training Videos
Videos created with patients, family members and medical professionals.